When industry analysts analyze an airline’s profitability, one of the most important key performance indicators (KPIs), provides investors and observers with a large amount of insight into carrier bottom lines. Furthermore, load factors can also provide observers with a large amount of insight into an airline’s business model, and it can also be used to evaluate route profitability. As a result, load factors are typically seen as the primary indicator of an airline’s financial performanceon a given route in comparison to its competitors.